Exploring synergetic effects of social-media communication and distribution strategy on consumer-based brand equity
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger, Philip J.
- Resource Type: journal article
- Date: 2020
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2019
Examining the impact of social-media brand communication and distribution intensity on consumer-based brand equity in Hong Kong
- Creator: Cheung, Man Lai
- Resource Type: thesis
- Date: 2017
Examining the relationships between attributes of e-service delivery, involvement, trust and behavioural intentions in the internet environment
- Creator: O'Cass, Aron , Carlson, Jamie
- Resource Type: conference paper
- Date: 2008
The role of product involvement in e-service evaluations
- Creator: Wang, Paul , Gudergan, Siegfried , Lings, Ian
- Resource Type: journal article
- Date: 2008